Superman as Mr. Potato Head? Thanks Hasbro!

 

Today at Toy Fair in New York City, new Mr. Potato Head collectible figures of Superman, Batman and Wonder Woman are making their debut courtesy of Warner Bros. Consumer Products and PPW Toys, under a licensing agreement with Hasbro. It marks the first time DC Comics characters are receiving the Potato Head treatment.

The first one being released is Batman (aka "The Caped Cru-tater") this summer, timed to the release of The Dark Knight Rises in theaters July 20. Superman — with his trademark twirl of hair — and Wonder Woman, who is sporting a classic costume complete with truth lasso, will be available during the holiday season.

Even better for comic-book fans: More heroes and some villains from the DC Universe are being planned for release in 2013.

This year is the 60th anniversary of Mr. Potato Head, which has become a classic toy over the decades with its interchangeable limbs and accessories — a feature the DC Comics toys will have, as well.

Mr. Potato Head has made its way into many geek-friendly properties in recent years. There has been a popular line of Star Wars Potato Heads in stores and at Disney theme parks, Indiana Jones and Transformers spuds, and other superhero Potato Heads based on Iron Man and Spider-Man.

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